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As a part of The Public Theater’s Brand Studio team for the past four years, I have had the opportunity to build out four different “looks”. Each year, Paula Scher’s team creates the direction for the new theater season. This keeps the brand fresh and it also organizes what shows and events belong to which year. This identity is very versatile and is able to work in all mediums but remains undeniably recognizable. I absolutely love this method and bring it into my own freelance branding work.
I both collaborated and led members of the in-house team to meet all the needs for the organization: social media (Facebook, Instagram, Twitter, Tiktok), print materials (street cases, posters, playbills, programs, mailers), video (animations, editing, lower thirds, YouTube ads), way finding signage, designed and supervised installations and exhibitions, photo shoots (lighting and set assist).
Team members: Tammy Shell, Katie Hodge, Ze Wang, Christian Martin.
Art Direction: Tammy Shell
Creative Direction: Paula Scher